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Trécé Event Highlights Economic Importance of International Development
Georgian Ambassador, USAID officials attend groundbreaking for new plant.
ADAIR, Okla.—Trécé Inc., a leading American manufacturer of insect monitoring systems and pheromones, welcomed U.S. and international dignitaries to celebrate corporate expansion activities closely linked to the company’s growing international development efforts.
The event at Trécé’s facility in Adair, Oklahoma, which also hosted members of state and local government and academia, included a groundbreaking ceremony for a new plant, a ribbon-cutting ceremony of a new office building, and a plant and lab tour.
“This event comes in large part thanks to revenue Trécé received from our participation in a U.S. Agency for International Development project in the Republic of Georgia,” said Bill Lingren, Trécé owner and founder. “This project is generating benefits on two sides of the world: It is helping thousands of smallholder farmers in Georgia combat a serious infestation by the brown marmorated stinkbug (BMSB)—as well as providing significant returns for Trécé, our employees, and their communities.”
Trécé’s involvement in Georgia originally stemmed from the purchase and deployment of tens of thousands of the company’s BMSB lures and traps by Cultivating New Frontiers in Agriculture (CNFA), an international development organization implementing a USAID project in that country. Since that time, Trécé has expanded its role in international development. In March, for example, Trécé organized and independently sponsored a team of U.S.-based scientists to travel to Georgia with Trécé’s scientists to study the BMSB infestation, which is attacking many of the country’s orchard and field crops.
USAID Assistant Administrator Brock Bierman, who also attended the event, noted the important role the private sector plays in international development efforts.
“Trécé is proud that its products are being used in a project to protect Georgia’s hazelnut sector, as well as other key crops such as grapes, corn, peaches, apples, and vegetables,” Lingren said. “And we also are proud of the economic benefits this project is generating closer to home—which are particularly important to U.S. companies in rural areas. In this case, our success in rural Georgia is supporting good-paying jobs in rural Oklahoma.”
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About Trécé Inc.: Trécé is a market-driven organization focused on customer needs, growing through the development, manufacturing, and marketing of insect pheromone and kairomone-based products, which benefit food production and the environment while creating net economic welfare for its customers, company employees, local and global communities. The Trécé product catalog currently contains over 150 species-specific, pheromone and/or kairomone-based kits, attractants, and lures, a full line of trap models designed for a wide variety of flying and crawling insect pests that attack growing agriculture and post-harvest stored agriculture crops. These products are marketed under two internationally respected brand names, PHEROCON® and STORGARD®. Furthermore, Trécé created, registered, and markets a line of insect control products under the brand name, CIDETRAK®, for orchard and vine crops and protection of post-harvest stored agriculture products in the commodity, food processing, and retail segments of the industry.