Program
U.S.-Pakistan Partnership for Agricultural Market Development
Pakistan
Overview
The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan (2014-2019) was a USAID-funded program implemented by CNFA to support the development of Pakistan’s commercial agriculture and livestock sectors. AMD aimed to improve Pakistan’s ability to meet international and domestic demand and efficiency requirements and increase competitiveness through private sector engagement.
Impact
- $23 million in private sector investment facilitated.
- $26.6 million increase in export sales across the livestock, mango, citrus and high-value off-season vegetable product lines.
- 25,477 new full-time employment opportunities created for 8,162 men and 1,7,315 women, contributing to strong GDP growth.
Approach
- Increasing Competitiveness of Targeted Product Lines: AMD facilitated increased demand for citrus, mango, high-value off-season vegetables, and livestock product lines by adopting improved production, marketing, and business organization management practices.
- Improving Market Linkages and Developed Institutional Capacity: AMD worked with processors, traders, retailers, and ancillary service providers that supported the targeted product lines.
- Engaging With the Private Sector: Through targeted training, matching grants and technical assistance, AMD leveraged private sector investment and encouraged innovation.
